A startup with zero experience but a clear proposition, You Green Me envisions itself as a sustainable brand that can bring a community together.
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I developed the master brand, including logo,  typeface, guidelines, brand assets and miscellaneous deliverables. Brand was focused on launching and living on a digital space. Focus was thus to curate a collection of launch assets for Instagram while demonstrating how the brand can live throughout the digital space and also have an appeal to current and younger audience.