To create and launch a brand and market a capsule collection for the woman who draws upon these features to define her own form of elegance as she wears these garments in ways she can call her own. The brand, Josée.P, is birthed from the impression of a mysterious and enigmatic woman, a lady in her own time and moment. The development brand was coupled with key visuals (for the capsule collection and set the tone), a social media strategy and assets to gain presence and footprint.