To harmonize the brand direction of DBS and bridge the gap between a tool and a personal connection.
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The brand message was anchored on the idea of 'Saving Everyday', not just financially but building a life of moments. A holistic campaign that spanned from design of a mobile application to comms design were developed. A campaign that re-looks at the idea of "mobile-friendly", essentially beyond just the user interface but the entire user experience.

The developed assets fall under a brand world that was developed to anchor and drive a message of DBS being part of the client's life both as a financial bank and also as a support of dreams.